Business & Marketing
¨ Can anything be branded?
¨ What is the role of packaging in product development?
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QUESTION:
What is the role of packaging in product development?
ANSWER from Doug Walker
on 26 October 2005:
Packaging in Industrial Design terms
refers to the styling of the "outside shape" of the actual product. In
Point of Purchase sales, or retail, the term packaging refers to the
box or temporary protective shell that the product would be displayed
in on store shelves. Product Developers (Industrial Designers)
have the ability to address both kinds of "packaging". Using
cars as an example, packaging or "styling is everything" to entice
a consumer to come in and buy a certain model. Not only is the shape
of the car important to the designer but also the comfortable seats
inside, the type of controls and displays, the ease of accessing the
gas cap, etc. These are all tasks of the Industrial Designer. Designing
the package that an item might be sold in usually is done by a Graphic
Designer after the work of designing and producing the product is done
by the Industrial Designer. Consideration of color and text on "box" that
best describes the product inside is of utmost importance to the designer.
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QUESTION:
Can anything be branded?
ANSWER from Doug Walker
on 26 October 2005:
"Branding" a product refers
to the establishment of "name recognition" of that product
as best of its type on the market. Everybody uses facial tissue
to wipe their nose but they always call it Kleenex, no matter what
the brand. When a new product or item is brought on the market
such as the "Ipod", establishment of a brand name in this case is almost
a given since there is no similar products on the market.
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